How to Ensure Browser Tag / Page Name Alignment

19 May 2018

It happens to designers, and to do-it-yourselfers as well. We change page names and then forget to change the meta tag (SEO) and page settings. So the page shows up with a confusing, mismatched set of names. This typically happens in Wix when we duplicate an existing page in order to preserve the design or layout and forget to align the page name all the way through. 


This instruction is meant to help you align all the details so that neither the Google algorithm nor the human site visitor gets confused.


Places to Check for Alignment


1. On-page headline title

2. Displayed browser name

3. Page SEO/Meta Tag Settings


On-Page Headline Title


The on-page headline title is the large sized word or phrase that may be centered or flush left at the top of the page, just under the header. The header is the space at the top of each of your pages that holds the menu and looks the same on all pages. Every page should have an on-page headline title that is set as an H2 font size, as this is an important piece of SEO that the search engines look for.




The page title should be identical or at least include the same words as the menu tab. In the example above, the menu tab could be just Testimonials. On this particular website, this testimonials page is found as a drop down / subpage from the Services menu tab. It appears when the word Services is hovered over.


Displayed Browser Name


In the screen shot below you can see that there is a discrepancy between the displayed browser name for this page, and the on-page title itself. This is a frequent occurrence when we change our minds about page content. What you want is for the browser name -- in this case shown as guidance-testimonials -- to be changed to and consistent with the on-page title of Services Testimonials.


That change is made in the page SEO (meta tag) settings, found from the top icon in the left side vertical stack in the Wix editor. See the screen shot below.



Page SEO /Meta Tag Settings


To get to the place were you can access the page settings and Google snippet (aka meta tags) area, click on the site menu icon, then click on the page whose settings you want to access, and click on the circle with the 3 dots. This will open the slide out settings area.


This slide out area is where a number of changes can be made. For our topic today, click on the SEO (Google) tab at the top, then scroll down until you see the area asking What's the page URL. Here you see that it says guidance-testimonials and what it should say is service-testimonials


 To change an unwanted url or one with a typo, just backspace over what is incorrect, or delete all words and enter new ones. Capital letters aren't allowed, and spaces should be filled with a hyphen as shown.  Then be sure to add the new /corrected words to the area below that asks about the page's keywords.


Next, scroll up a bit until you see what looks like a familiar Google snippet (or "abstract" for the page. Adjust the top line, called the meta title, as needed. For best SEO results, every page of your website needs to have a unique top snippet line that is relevant to the page. So there should be a good keyword in that line that is consistent with at least one of the words in the url.


In the example below you see the preview as it will appear in Google, and below that there is an area that asks, what's the page's title..... That's where you can change that snippet top line/ title link. The first word or phrase should always reflect the page title. It is recommend that the second word or phrase be the name of the site (usually the domain name).  If there is room, it is recommended that the third word or phrase be either the location or phone number. The number of characters you have to work with here varies. Currently its about 60, including spaces.



In the example above, the third phrase in the meta title is a description of the service provider -- Spiritual Medium -- instead of a location or phone number. This is often done when the website is not for a brick and mortar store rooted to a particular geographic location but rather a cyber-business -- one that operates primarily online.  It's also a choice used by solopreneurs like me who work from a home office and don't want or need people dropping by unscheduled. Hey! I'm  not Walmart, people. LOL




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