With hopes that this post isn't simply a dear diary walk through my thought process, I offer it as one way to go about making these essential organizing decisions for your own website. Reviewing and revising your website organizing schema is one of the tasks to do when you are your own webmaster.
I've been reorganizing my organizational schema for this website, and all of my own websites. This is due to the fact that I just have too many websites, and some just aren't as central to my work now as they once were.
In reorganizing the categories and tags for this blog, I debated whether I needed the labels content and website in both places, and whether I should add a tag for writing. I decided I like content and website just as categories, so I'm removing them from the tags. Fortunately, Wix makes it easy to simply delete those tags from all posts at one time by clicking on the trashcan icon in the tag list.
But I want to make sure that all posts currently showing one of the tags also shows that same word as a category, to keep the intended organization intact. It's not hard, just time consuming.
So what about the writing tag -- do I really need that?
Content technically means more than just writing. Website designers tend to include photos, downloadable forms or articles, videos, audios, and the like when we talk about content. We usually outline for clients a list of types of content we'd like to receive for use on the website.
But you need to know more than the what. To make the written content really work for client attraction, you need to know the why and the how.
So that's what I'll be tagging as writing.
Blogging is obviously a form of writing, but it's also come to be a form of marketing. Blogging sits in both the content and the marketing worlds, just like it also sits in the website and content worlds.
Perhaps the main distinction about blogging is that behind the scenes, blogging requires a special kind of technical architecture to make the latest written product show up at the top of the page displayed list as snippet, and then automatically create it's own separate page for reading the entire post. Blogging is about the technology as much as it is about the writing.
So blogging is a unique type of web page that lives on your website. Your designer takes care of creating the style of display for your blog so that it fits in with the look of the rest of your website. But you as the blogger are in charge of the writing and the rest of the content.
Writing is not as easy for many solopreneurs as it is for me. Maybe having my Sun in the 3rd house of communication makes the difference. Maybe it's just the decades of professional life as a journalist and author. Whatever the backdrop, using writing as a primary marketing method has worked for me and I have some tricks and tips to pass along.