Every profession has its insider jargon and inherent protocols. As a therapist, yours is often found in diagnostic and treatment shorthand. As a healer, yours might be found in ailment acronyms and specialty providers. As a psychic, your jargon could be drawn from spiritual concepts and rituals. Marketing and websites, too, have their own mysterious language and requirements that helping and healing providers aren't necessarily versed in. And that's where communication between myself and my clients can sometimes unexpectedly go awry.
So, in an effort to provide as much clarity as possible for an efficient timeline to completion for your website, I thought it might be useful to list the information, process, and skills I'll need from you, in plain English.
At present, I provide website design, content writing for websites, some site maintenance -- called webmastering -- and coaching on how you can plan and do effective internet marketing yourself. What I don't provide but am sometimes asked for includes:
social media page creation and post management
SEO beyond the basics for websites I create
newspaper, radio, or pay per click (adwords) advertising
Psychology Today, Good Therapy, Theravive profiles*
creating brochures or business cards and rack cards
newsletter / ezine writing and e-list management
ghostwriting or editing / formatting of ebooks
*On occasion, when folded into a website package for an additional fee, I might draft a profile template for the platforms named above for you to revise as you wish. I no longer provide revisions of the profiles I write.
For the full description of the primary marketing services I do provide, the place to start is on the page for each specific service.
See this page as the hub for reaching all the others on website design. In particular, please note whether the package you are buying includes my original writing for you, or just some minor editing of your own content. In either type of package, I will give you the benefit of all my multiple trainings, years of experience, and professional expertise.
In most cases I write original content or edit your drafts as part of a website project. Occasionally I'm asked to write or edit content for sites I have not built. My approach is that of the client-attraction marketing message. This is a different style of writing from the type we all learned in graduate school, typically called psycho-ed.
The difference is that client attraction writing is carefully constructed to help potential clients:
feel understood in their suffering or yearning
recognize the cost of not getting help
decide to call for an appointment
Psycho-ed writing simply throws facts and information at the reader without engaging them on a more personal level, or inviting them to take the next step. Click here for more on content writing.
Website maintenance is often needed on an ongoing basis especially if you are blogging for marketing purposes. This includes ensuring that each new blog is optimized with Wix's Advanced SEO tool, and appropriately linked, among other tasks. See webmastering details here.
Additionally, many clients find it useful to have an hour of consultation now and then to:
review a marketing plan
discussion adding a new ideal client niche
explore how to market for a new niche
talk through what an ebook should include
learn how to organize and format an ebook
brainstorm workshop ideas
gain resource and further techie recommendations
Project Terms and Conditions
Before invoicing you for an agreed project, I typically send a document that outlines roles and responsibilities, along with a general process timeline so that you can know what to expect. These details are repeated in the invoice itself. I appreciate it when clients read through this document because it alerts you to the costs involved, and lets you know what to expect from me. It also outlines what I will expect and require from you at what point in the process.
Ongoing Communication During Projects
For the most part I request that we communicate mostly by email. This is an organizing strategy for me that keeps me focused on what I'm doing for everyone each week. And it provides me with a mutual record of details I use to fulfill your preferences and specifications. It keeps things from falling through the cracks when I have half a dozen client websites in various stages of completion in any given week.
Because unexpected phone calls can be very disruptive to concentration and productivity, I rarely answer my phone for unscheduled calls. Much of the time I don't even have my cell phone with me in my office. I do this so that I can focus all my attention on the client project I'm working on at the time. Because I am likely to check messages late at night (especially for eastern time zones) I tend not to return voicemail messages by phone. The best way to reach me with any questions, feedback, or concerns, really is by email.
Additionally, you can expect that I will be asking for:
content drafts in Word or in the body of an email - never handwritten scans
high resolution jpg or png photos of yourself
any and all photos sized about 500 pixels by 700 pixels at minimum
the url /address of your social media pages (copied from your browser)
the url /address of your profiles on locator directories, if any
the 3 main keywords your ideal clients will be searching for
Word copies of your client intake forms
This list may change. Check here when you are about to contact me for a project.