Often I hear psychotherapists, coaches, social workers, psychologists, and other solopreneurs in the healing arts say that they don’t have time for marketing. Usually that’s because they are thinking of marketing as going to networking meetings or schlepping the rounds of allied professionals trying to get referrals.
Sometimes they are thinking of marketing as spending long hours writing and sending ezines, or planning then giving signature talks. And it’s true that those things take some focused time and energy.
Sometimes I hear my colleagues say they don’t have the energy for marketing. This almost always means one or more other things, such as:
You think it means advertising and don’t want to spend money
You don’t know what to do because you don’t have a plan
You’re intimidated by online technology for marketing
You’ve decided marketing is beneath you
You have a locator listing or website and think that should be enough
You’re afraid of what friends, colleagues or family will think
You’re in the habit of self-sabotaging
You are used to the agency funnel, don’t have a business mindset
But almost always people in the healing arts can broaden their understanding of what is or what contributes to marketing. And when you do, you’ll discover a multitude of things that can be in relatively little time with almost no expense of money or energy.
Here are 12 things you can do that contribute to the care and feeding your business, and will further your marketing efforts. Each one could be done in as little 15 minutes – so hopefully you’ll do several of them every day.
Brainstorm a list of blog titles – write the blogs later
Review /revise your Get Clients Now! marketing plan
Go through old client files, make a list of their email addresses
Look at your website, take notes on what could stand refreshing
Work on a new elevator speech
Read blogs of marketing coaches, or watch their videos
Make an About.Me page
Go through your Facebook feed, like, comment, share
Visit blogs of distant colleagues and share them to your Facebook page
Update and expand your LinkedIn profile
Hunt for a group to join on LinkedIn
Redefine your ideal client or conceptualize a new niche
My challenge to you – pick two of these 12 ideas to try out today. Then post on my Facebook page and tell me how it went.