12 Things that Count as Marketing When You Think You Don’t Have Time or Energy

13 Sep 2014


Often I hear psychotherapists, coaches, social workers, psychologists, and other solopreneurs in the healing arts say that they don’t have time for marketing.  Usually that’s because they are thinking of marketing as going to networking meetings or schlepping the rounds of allied professionals trying to get referrals.



Sometimes they are thinking of marketing as spending long hours writing and sending ezines, or planning then giving signature talks. And it’s true that those things take some focused time and energy.



Sometimes I hear my colleagues say they don’t have the energy for marketing.  This almost always means one or more other things, such as:



  • You think it means advertising and don’t want to spend money

  • You don’t know what to do because you don’t have a plan

  • You’re intimidated by online technology for marketing

  • You’ve decided marketing is beneath you

  • You have a locator listing or website and think that should be enough

  • You’re afraid of what friends, colleagues or family will think

  • You’re in the habit of self-sabotaging

  • You are used to the agency funnel, don’t have a business mindset



But almost always people in the healing arts can broaden their understanding of what is or what contributes to marketing.  And when you do, you’ll discover a multitude of things that can be in relatively little time with almost no expense of money or energy.



Here are 12 things you can do that contribute to the care and feeding your business, and will further your marketing efforts. Each one could be done in as little 15 minutes – so hopefully you’ll do several of them every day.



  1. Brainstorm a list of blog titles – write the blogs later

  2. Review /revise your Get Clients Now! marketing plan

  3. Go through old client files, make a list of their email addresses

  4. Look at your website, take notes on what could stand refreshing

  5. Work on a new elevator speech

  6. Read blogs of marketing coaches, or watch their videos

  7. Make an About.Me page

  8. Go through your Facebook feed, like, comment, share

  9. Visit blogs of distant colleagues and share them to your Facebook page

  10. Update and expand your LinkedIn profile

  11. Hunt for a group to join on LinkedIn

  12. Redefine your ideal client or conceptualize a new niche



My challenge to you – pick two of these 12 ideas to try out today. Then post on my Facebook page and tell me how it went. 

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