SEO is Not the Answer Any More, Is It?

2 Jun 2014

Four years ago people in a position to know started talking about SEO dying.  Or, at least, about the death of the idea that there were magical techie things that would guarantee first page placement on search engines for your website.  Pete Prestipino outlined the problem and solution in Give Up the SEO Dream?  


A lot has happened since Prestipino's article in Website Magazine.  His advice is still valid. But there are still scam outfits out there trawling the web, contacting small website owners out of the blue, making bogus claims about Google's page one ranking.  Don't believe it.  Read this article instead.


Bottom line is, if you are hoping for tricks that will drive people to your website, forget it. The legitimate rules keep changing and it's silly to keep trying to meet the demand of the latest SEO whims when they change every few months.   You can fool yourself with analytics into believing that you are in control but it's an illusion.


The more sure bet is to focus your efforts on writing quality content and then cultivting a readership within your niche audience with social media.  


But okay, yeah, some on page search engine optimization is helpful.  Here's what you DO want to take care of -- and you can do it yourself:


  1. Use good keywords in page names

  2. Use strong keywords in meta tag title and description

  3. Use H1 and H2 tags in content page titles and subheads

  4. Use the alt tags on all photos

  5. Use keyword tags and categories for blog posts

  6. Run the Wix Get Found wizard and make adjustments

  7. Have a keyword rich domain name

  8. Make daily use of at least 1 social media account to promote your website

  9. Blog at least once a week

  10. Offer downloadable giveaway information products

  11. install videos to your homepage and in blogs


These are the basics of marketing on the internet. Make it relevant and significant for your specific niche audience, and made that niche obvious in all your content. These points are unlikely to suffer from Google's whims.







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Why I've Retired

It's possible this will come as a surprise to you -- it certainly has snuck on me that I'm well past retirement age. Over the last year or so, my heart has been pulled in other directions, and while I still love the creative aspects of website design, I want to use my time making a life rather than devoting my energies to making a living. So I plan to travel, attend writers' retreats, work on learning to take good iPhone photos, and just be open to where my spirit guides take me. I have also stepped back from my esoteric work for 2020, and who knows what the future holds for that.

Please see the blog post for my two Wix designers who have earned my highest recommendations for serving my client niche.

All the Best to You!