Recently I was asked what a professional in the healing arts can do with a blog that is a little bit different from most psychologists who blog. Is it okay to use what's going on in popular culture such as TV, books, movies, or to use examples from your own life?
And yes! PLEASE be different. Different is good. Different separates you from the look-alike / sound-alike pack of other psychotherapists out there.
Think about it this way ..... a website for a professional practice is a your main public face to the world, in a marketing sense. Therefore, everything on it should represent not just you, but also the image and assumptions you want your potential clients to get about you.
It's best when your blog is relevant to your clients' lived experience. But be selective in the cultural references you use. Pick ones that your potential clients will relate to.
Using popular culture as a hook for addressing psychological issues and ideas makes for an easy source of blogging topics. So are social media, and posts on forums you might belong to.
When you blog, definitely let your clinical personality shine through, but don't get into rants. Personality is good. A little edge is good.
Dry academic recitation and hypothetical case presentation is boring. If you make up cases to illustrate points, make them entertaining. And don't forget that blogging is marketing -- slip into the writing a call to action, or an off handed mention about how you see "this" a lot in your practice, or you tell your clients with "that issue" the following ways to manage it ..... etc.
Talking about your own life is totally up to you and your read of the APA or NASW ethics / codes on self disclosure, and/or your decision to go against it, if you do.
Personally, for marketing purposes, I think it's very attracting to most potential clients to feel like they can get to know you a bit this way. Plus it can feel like a normalization of their lives in a way, and in my opinion that's a good thing.
Decide what your personal filter is going to be and stick to it -- for example, I don't talk about family in my blogging or social media use. Their stories are not mine to tell, and I don't want their businesses to be impacted by anything I might say or do online. They are off limits to my blogging or public presence, that's my filter. Your might be different, but I suggest having some line you don't cross, and clinging to it.
I hope that helps more you blog with style, whimsy, a tad bit of sarcasm (if that's your personality), and by all means, more often!