Keep Marketing After Your Website is Done

16 Apr 2014

So many psychotherapists, social workers, psychologists, and others with solo practices want to get a website done and then forget about marketing.

 

You could do that, but it would be a big mistake.

 

Your new website will need some care and feeding to get Google's attention, and to get potential clients to your site.  This doesn't happen by magic.  Effort is required.

 

Assuming all the on-page SEO has been built into your website in the site design and content writing process, here's what you need to do once your website is launched:

 

1.  Write a blog every week for the first three months

2.  Write a blog every other week for the next three months

3. Use the social media buttons at the bottom of your blog to gain publicity for them

4. Leave other posts on your social media accounts with strategically worded comments to drive readers to the blog (and thus to the website)

5. Get your Google Places listing set up and optimized

 

Yes, this is time consuming and a lot of work. So is running a business that makes a profit. 

 

Consider it part of the adult responsibilities you have accepted as a professional, just like billing, checking insurance benefits, charting, and giving excellent care to your clients.

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Why I've Retired

It's possible this will come as a surprise to you -- it certainly has snuck on me that I'm well past retirement age. Over the last year or so, my heart has been pulled in other directions, and while I still love the creative aspects of website design, I want to use my time making a life rather than devoting my energies to making a living. So I plan to travel, attend writers' retreats, work on learning to take good iPhone photos, and just be open to where my spirit guides take me. I have also stepped back from my esoteric work for 2020, and who knows what the future holds for that.

Please see the blog post for my two Wix designers who have earned my highest recommendations for serving my client niche.

All the Best to You!