Research Can Be Dangerous

15 Apr 2014

Clients often spend a lot of time studying the website designs and content of their colleagues before they contact a designer.  Sometimes that's helpful, but sometimes those colleagues turn out to be good examples of what NOT to do.  There are a lot of really bad websites out there, and even worse content.


"Researching" what others have can seriously lead you astray if you don't really know what works for client attraction, and what current website and internet standards are.


Plus, asking a designer to replicate someone else's design can be problematic from the ethical perspective as well. It's like asking your designer to cheat off someone else's hard word and creative ideas.


What a designer needs to know is your preferences for:


  • color

  • photography

  • style

  • how you want to navigate the site

  • what widgets, apps, and 3rd party features you want

  • who your clients are

  • what the purpose of your website is

  • page names

  • how much you will want to add or change yourself

  • if you intend to blog

  • whether your site needs to provide downloadable forms


What a content writer needs to know is:


  • who your ideal clients are

  • what your sub-niche specialties are

  • how you conceptualize various client problems


When I write for therapists and other solopreneurs, I'll have worksheets for you to complete so that I can polish up your own phrasing or get a good understanding of your approach to helping your clients.


When I design for solopreneurs, I'll have many questions for you about your preferences and needs. Typically, I draft a couple different design approaches for you to choose from. I can source photography for you as well and ensure that it can be legally used.

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Additional Posts With Helpful Tips for You

9+Things You Need to Know and Do to Avoid an ADA Compliance Lawsuit

How to Know if You Can Build a Good Website on Your Own

Why You'd Want  to Add Special Reports and a Blog to your Website Design

Changes to De*WriteSites Webmastering Policy and Rates for 2019

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