Common Question -- If I'm on Facebook, is that enough?

1 Apr 2014

Using social media -- and using it well -- is part of a good marketing strategy for introverted solopreneurs in the healing arts.

 

But it's not enough.  Potential clients are more and more watching helpful videos on YouTube, or hunting for infographics on Pinterest. Allied professional who could be good referral sources are on LinkedIn. You need an active presence on more than one of these social media platforms.

 

And you do still need your own website.

 

Why? Because:

  • your potential clients won't all be looking for you on Facebook

  • the Facebook business page has limited uses

  • Facebook posts aren't picked up by search engines

  • most people don't think to use the Facebook search tool

  • clients first turn to Google to search for healers and helpers

Facebook has a different purpose from a private practice website.  the purpose is to engage, make a favorable impression, and give a tidbit of useful or interest info, and exert your personality.

 

A website's purpose is to help the visitor decide to hire you, and direct them how to do that right now.  A secondary purpose for a website is to reassure the potential client that they will get the best of care from you. They get that reassurance from your bio, how the site is organized, and the fact that you provide everything they need to move forward.

 

Need to strategize the most time and effort efficient way to deal with Facebook and other social media?  Get some consult time with me and I'll help you create a plan.

 

 

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Why I've Retired

It's possible this will come as a surprise to you -- it certainly has snuck on me that I'm well past retirement age. Over the last year or so, my heart has been pulled in other directions, and while I still love the creative aspects of website design, I want to use my time making a life rather than devoting my energies to making a living. So I plan to travel, attend writers' retreats, work on learning to take good iPhone photos, and just be open to where my spirit guides take me. I have also stepped back from my esoteric work for 2020, and who knows what the future holds for that.

Please see the blog post for my two Wix designers who have earned my highest recommendations for serving my client niche.

All the Best to You!