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All the content in these blog posts is protected by copyright.  

You may NOT copy for your own website, or download / distribute

without express written permission.

July 18, 2019

Using the Wix platform to build your own website is not especially complicated, but it will take time and the specific (but minor) skills listed below. If you don’t have a couple weeks to a month to devote to browsing through templates, experimenting with editing tools...

December 27, 2018

Even those of us who identify as writers will occasionally come up with writer's block.  But when blogging is one of your main marketing methods, it's essential to have ideas at the ready for those times when you're just not feeling inspired.  Of course, you might be t...

March 4, 2018

Website designers and computer techies speak in a language that is not always comprehensible to normal folk. And unfortunately, when purchased computers don't come with a vocabulary list. Wouldn't it be nice it they did!

So just like it's good to know how to say s'il vo...

January 12, 2018

One of the more unusual traits I've noticed among my colleague psychotherapists is the strong tendency to strive to be just like every other clinician, to NOT stand out from the pack, to market in ways that aim to blend in rather than to distinguish themselves as havin...

August 9, 2017

Trust is THE most important currency for those of us who sell services and products mainly on the internet. It is what potential clients need to feel about you, and what you need to engender with their first impression of your website. Stimulating trust is something th...

This morning as I was listening to the umpteenth video on a “blueprint system” for doing what I already do, I had a flash of insight, and it’s this:

Diminishing returns occur
after the 3rd

That might be a bit cryptic, so I’ll explain.  Marketing can be a business of ridi...

Being a do it yourselfer when it comes to marketing your business is more than just the low budget option.  It’s really a creative lifestyle akin to parenting, and a central part of growing a solopreneur practice.

Being a do it yourselfer (DIY’er) is like parenting in t...

Don’t do that, Sweetie, it isn’t nice. Stop that, Buster, people won’t like you. You should know better than to try that stunt, Missy.  How many times do we have to tell you … you’re not allow to do that?

Some of us were scolded with such words when we mi...

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