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All the content in these blog posts is protected by copyright.  

You may NOT copy for your own website, or download / distribute

without express written permission.

July 8, 2019

First, let me define what I mean by an e-book promotion. This is a spotlighted area on your website, and on social media, that announces the free availability of your e-book, and provides a way to acquire it. The method of getting the e-book might be via a request / su...

June 4, 2019

Search Engine Optimization -- SEO -- is a term you will be hearing a lot once you have created a website and developed a marketing plan that is heavily involved in attracting clients via the internet.  So here are a few basics to know and do in all that spare time you...

July 15, 2018

What is web presence? It's just the term used to describe how (where and why) you show up on the internet, and how you engage with the world. In today's cyber-connected world, web presence is essential not only for businesses, but for non-profit organizations, and even...

March 8, 2018

Blog tags and categories are a little like pigeon holes. They help your readers enter the world of your writing for internet marketing, and find what they are looking for, perhaps along with new ideas they didn't know they wanted to look for.

Or, put another way, they a...

September 23, 2017

Does your homepage have a ton of text on it? Hate to tell you, but that's probably not working as well as you'd like for converting visitors into clients.  The long homepage format  -- of 1000+ words of persuasion, objection nullifying, and benefit building -- that use...

November 18, 2016

Non-techies are usually intimidated by the thought of search engine optimization. And it's true that you can completely lose your soul, and your mind, in analytics. But SEO doesn't have to become your fulltime job. You aren't going to have to eat, sleep and drink SEO n...

August 19, 2016

Ideally, a launch campaign starts weeks or even months prior to the availability of a new product or service. The idea is to create "buzz", meaning favorable anticipation, for something new about to happen. In reality, few therapists, coaches, or healers promote a new...

June 1, 2016

If you aren't using a computer all day every day, and if you don't use online tools like Amazon, PayPal, Facebook messaging, Instagram, PicMonkey, etc, you might not feel comfortable venturing into building a website for yourself, or working with a designer. Even with...

April 2, 2016

When the designing is done and the content is completed (including spell checked!), after your companion mobile site is adjusted, and the domain name is connected to the website, there are still a few more things to do before calling your website ready to go to work fo...

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