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All the content in these blog posts is protected by copyright.  

You may NOT copy for your own website, or download / distribute

without express written permission.

June 4, 2019

Search Engine Optimization -- SEO -- is a term you will be hearing a lot once you have created a website and developed a marketing plan that is heavily involved in attracting clients via the internet.  So here are a few basics to know and do in all that spare time you...

December 27, 2018

Even those of us who identify as writers will occasionally come up with writer's block.  But when blogging is one of your main marketing methods, it's essential to have ideas at the ready for those times when you're just not feeling inspired.  Of course, you might be t...

December 19, 2018

Originally published 2015, Revised 2018

Not a week goes by that I'm not asked this question. And in reality, there are probably many different ways to start blogging. Here's a look at one productive process.

As with anything else related to marketing a couple preliminary...

November 29, 2018

According to Marketing-Schools.org, there are at least 128 types of marketing strategies. One quick look at their list shows that many of these types overlap, and many are appropriate mostly for large companies with marketing departments instead of solopreneurs who are...

January 12, 2018

One of the more unusual traits I've noticed among my colleague psychotherapists is the strong tendency to strive to be just like every other clinician, to NOT stand out from the pack, to market in ways that aim to blend in rather than to distinguish themselves as havin...

July 12, 2016

 I saw this t-shirt advertised on Facebook the other day and thought, Oh yeah, that's exactly how I spend most of my days now. 

While many psychotherapists, counselors, social workers, coaches, psychics, psychologists and other solopreneurs in the healing arts migh...

April 11, 2014

Short answer -- yes.  If you are in business for yourself, a website is the most essential, and most cost effective, marketing you will ever do.

Most young people now use their smart phone to look for service providers. Those big old bulky phone books are rapidly disapp...

March 28, 2014

Many of my psychotherapist and alternative healer clients first contact me with the question -- what should my website have on it?

What works best for solo practitioners in the healing arts is this:

  1. An emotionally compelling homepage message

  2. A bio page that make...

Being a do it yourselfer when it comes to marketing your business is more than just the low budget option.  It’s really a creative lifestyle akin to parenting, and a central part of growing a solopreneur practice.

Being a do it yourselfer (DIY’er) is like parenting in t...

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