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All the content in these blog posts is protected by copyright.  

You may NOT copy for your own website, or download / distribute

without express written permission.

July 17, 2019

Any online marketing coach these days will encourage you to stop thinking about your website as if it were a business card or brochure that merely tells people who you are and what you do.  That approach rarely influences potential clients to take a chance to make an a...

July 8, 2019

First, let me define what I mean by an e-book promotion. This is a spotlighted area on your website, and on social media, that announces the free availability of your e-book, and provides a way to acquire it. The method of getting the e-book might be via a request / su...

June 9, 2019

In the US, we have mostly heard about the issue of data protection on websites in relation to Facebook and the role it played in making users' personal info available to Cambridge Analytica and Russian bots that spread bogus posts that favored Trump's campaign to beat...

March 15, 2018

Most solopreneurs in the healing and helping arts who sell intangibles like time, knowledge, and expertise instead of tangible products like toothpaste. That means our work is often difficult to photograph creatively. So we must be creative with written content. And th...

March 9, 2018

With hopes that this post isn't simply a dear diary walk through my thought process, I offer it as one way to go about making these essential organizing decisions for your own website. Reviewing and revising your website organizing schema is one of the tasks to do when...

April 11, 2015

Recently I read an article from Entrepreneur magazine on getting your website noticed online. You may have noticed that I posted the link to it on my Facebook page.  I want to expand on their points a bit for my audience.

 Put Dynamic Content on Homepage

What does that m...

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