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All the content in these blog posts is protected by copyright.  

You may NOT copy for your own website, or download / distribute

without express written permission.

July 8, 2019

First, let me define what I mean by an e-book promotion. This is a spotlighted area on your website, and on social media, that announces the free availability of your e-book, and provides a way to acquire it. The method of getting the e-book might be via a request / su...

November 29, 2018

According to Marketing-Schools.org, there are at least 128 types of marketing strategies. One quick look at their list shows that many of these types overlap, and many are appropriate mostly for large companies with marketing departments instead of solopreneurs who are...

July 15, 2018

What is web presence? It's just the term used to describe how (where and why) you show up on the internet, and how you engage with the world. In today's cyber-connected world, web presence is essential not only for businesses, but for non-profit organizations, and even...

January 12, 2018

One of the more unusual traits I've noticed among my colleague psychotherapists is the strong tendency to strive to be just like every other clinician, to NOT stand out from the pack, to market in ways that aim to blend in rather than to distinguish themselves as havin...

January 3, 2018

Several times over the holidays I tried to connect with psychotherapists and others from their listings on locator directories like Psychology Today. Sadly, I discovered that several links that should have gone to private practice websites went instead to Facebook busi...

April 12, 2017

These days, having at least a small social media presence is absolutely essential for building a business.  While no individual post is likely to result in a new client, using at least one of the major social media platforms -- Twitter, LinkedIn, Google+, Instagram, Yo...

March 16, 2017

Requesting testimonials are a standard business practice, and increasingly important in today's world that values what is called social proof. Yet asking for them and displaying them has been tainted in the therapeutic world unlike no other profession as some kind of u...

January 11, 2017

If I have build a website for you, you have heard me say that blogging is the best marketing method you can do to start getting noticed by Google, and get more traffic to your website.  This is especially true when you have a brand new website, but is still helpful if...

August 19, 2016

Ideally, a launch campaign starts weeks or even months prior to the availability of a new product or service. The idea is to create "buzz", meaning favorable anticipation, for something new about to happen. In reality, few therapists, coaches, or healers promote a new...

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